Marketing, Customer Experience (CX) & Strategy Consultant

Brand building. Customer focus. Revenue generation.

Be it B2B or B2C, building brands that earn trust is what brings longevity and in turn, revenue. The playbook comes from 20 years running brand, launch and CX programmes at Samsung India and JCB India. And when you hire me, you get me — not a junior team with my name on the proposal.

Book a free 30-min call See how it works

No decks, no pressure — 30 minutes is usually enough to tell whether I can help.

Brand preference lift at JCB+34%
Loyalty revenue in 12 months at Samsung$7M
Avg. first-year sales vs. target, 20+ launches+42%

Track record

The numbers behind the playbook.

Delivered while leading marketing and CX in-house at Samsung India and JCB India — corporate roles, not consulting projections. It's the same measured, accountable discipline I now bring to every client engagement.

+34%Brand preference lift, 20,000+ customers surveyedJCB India

+4.2 ptsNPS gain across a 12-initiative enterprise CX programmeSamsung India

$7MLoyalty programme revenue, first 12 monthsSamsung India

+45%Campaign ROI improvement across 8 go-to-market roadmapsSamsung India

+42%Average first-year sales vs. target, 20+ product launchesJCB India

600+Dealer outlets activated in national campaignsJCB India

Australia

Now taking projects with Australian businesses.

Senior marketing thinking for Australian SMEs and mid-market businesses — remote-first, with working hours aligned to Australian time zones. Your morning is my morning.

Sydney — your deskAEST

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33.8688° S, 151.2093° E

Delhi — my deskIST

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28.6139° N, 77.2090° E

Senior expertise, right-sized.

The strategic discipline of Samsung and JCB, applied at a scale and price that makes sense for a growing business.

Same-day turnaround.

India sits only 4.5–5.5 hours behind AEST — live working sessions happen in your business hours, not overnight.

Categories that translate.

Construction equipment, consumer durables, financial services, B2B technology — high-involvement categories where Australian and Indian buyer behaviour rhymes more than it differs.

Fit

Good consulting starts with knowing who it's for.

We'll work well together if…

You run an SME or mid-market business in a considered-purchase category — equipment, durables, financial services, B2B products or services.
You need senior marketing, CX and strategy thinking but can't justify (or find) a full-time CMO yet.
You want marketing, CX and strategy judged on pipeline, conversion and retention — not likes.
You're in India or Australia and comfortable working remotely with structured check-ins.

I'm not the right fit if…

You want someone to run your social media accounts or post daily content.
You're looking for the cheapest execution hands — I'm senior counsel plus hands-on strategy, not an outsourced production desk.
You want a big-agency logo on the slide. You'll get one consultant, fully accountable.
You need instant results with no willingness to fix positioning or customer experience first.

How it works

Start small. Scale only if the work earns it.

Marketing & Brand Audit

Diagnose · Fixed scope · 2–3 weeks · Fixed fee, agreed upfront

A structured, evidence-based review of your brand, positioning, channels, website and funnel. You get a written report: what works, what's broken, what to change, in what order — usable with or without me. This is the low-risk way to test how I think.

Strategy Sprint

Fix · 4–12 weeks · Positioning, launch, CX or AI roadmap

A scoped engagement against one problem: repositioning the brand, planning a 90-day launch, redesigning the customer journey and loyalty economics, or building a data-first AI marketing roadmap. Clear deliverables, a number to move, and an owner — me.

Fractional CMO Retainer

Run · Ongoing · Part-time senior marketing leadership

For businesses that want continuity: strategy ownership, team and agency direction, and board-level reporting on a part-time retainer. Offered only after we've completed a sprint together — trust should be earned in both directions.

Your options

Three ways to get senior marketing leadership.

An honest comparison — because a consultant isn't the right answer for every business.

	Full-time CMO	Large agency	Me — independent consultant
Cost	Senior executive salary, benefits, notice periods	Retainers built to fund big teams and offices	A fraction of either — fixed fee or part-time retainer
Who does the work	The CMO — once you find and hire one	Senior pitch, junior delivery	Me, every time — 20 yrs of Samsung & JCB experience
Speed to start	Months of recruitment and onboarding	Weeks of scoping and contracts	Days — audit can begin within a week
Flexibility	Long-term fixed commitment	Lock-in retainers	Start with one audit; scale only if the work earns it
Accountability	High — but a single expensive bet	Diffused across account teams	One name on every deliverable — mine

About

Twenty years in categories where the brand has to earn every sale.

My career has been spent in high-involvement categories — where the purchase is considered, the buyer is demanding, and the brand has to work hard before, during and after the sale. Consumer electronics at Samsung India. Construction equipment at JCB India. B2B engineering at Larsen & Toubro.

That means I've owned the full stack: brand strategy and positioning, integrated campaigns across traditional, digital and retail channels, product launches and go-to-market, and the post-purchase experience — customer journeys, voice of customer, NPS, loyalty and retention.

At Samsung, I was part of the core planning and conceptual team behind the most-viewed YouTube advertisement ever in India. At JCB, I owned the annual communication strategy across 600+ dealer outlets and 20+ product launches. The thread through all of it: marketing that is measured, accountable, and built to move a commercial number.

2014–24DGM — Customer Experience, Marketing & Strategy, Samsung India

2008–14Sr. Manager & Head — Marketing & Communications, JCB India

2004–08Assistant Manager, Larsen & Toubro

2025Marketing & AI — IIM Kolkata

2014EPGDIM, Industrial Marketing — IIFT New Delhi

2004B.E. Production Engineering — University of Pune

Experience

Where the playbook was built.

Samsung India Electronics

2014–2024

DGM — Customer Experience, Marketing & Strategy

Core planning and conceptual team behind the most-viewed YouTube advertisement ever in India.
8 integrated go-to-market roadmaps across traditional, digital and shopper channels — 45% lift in campaign ROI, 30% growth in customer acquisition.
Designed and launched a consumer loyalty programme generating $7M incremental revenue within 12 months.
Owned an enterprise CX programme of 12 initiatives worth $15M annually — +4.2 pt NPS, 18% CSAT lift.

JCB India

2008–2014

Sr. Manager & Head — Marketing & Communications

Owned the Annual Communication Strategy end-to-end; 15+ pan-India campaigns across 600+ dealer outlets.
20+ new product launches with full brand blueprints — first-year sales targets exceeded by 42% on average.
+34% brand preference across 20,000+ customers surveyed; demo-to-order conversion lifted from 10% to 30%.
Managed a $5M annual brand portfolio at 125% ROI; cut marketing costs 18% without diluting premium positioning.

Larsen & Toubro

2004–2008

Assistant Manager

Led capacity-expansion initiatives end-to-end — grew plant capacity 200% across vendor identification, alliances and quality execution.

Two-minute self-check

Does your marketing need a senior pair of eyes?

Tick every statement that's true for your business. Be honest — nobody's watching.

We can't explain in one sentence why customers should choose us over the competition. Our marketing spend isn't tied to a number we review — we couldn't say what last year's spend returned. Leads come in, but conversion is low and nobody owns the funnel end-to-end. We win customers but lose them — there's no structured programme to retain and grow them. Our agency sends reports we don't fully trust or understand. Everyone says we should "use AI in marketing" but nobody can say where or why. Our brand looks and sounds different depending on who made the slide.

Tick the statements above to see where you stand.

FAQ

Questions clients ask before the first call.

How do fees work?+

Fixed fee per engagement, scoped and agreed before we start — no hourly meters, no surprise invoices. Audits are the smallest commitment; sprints are priced by scope; retainers are monthly. If a project isn't a fit for your budget, I'll say so on the first call.

Do you work fully remote?+

Yes — structured weekly working sessions on video, written deliverables you keep, and async progress in between. For Indian clients, on-site days can be added where the work genuinely needs them.

Will you execute, or just advise?+

Both — I build the strategy and stay accountable for getting it executed: briefing and managing agencies, reviewing creative, setting up measurement, and course-correcting against the number we agreed. What I don't do is replace your production team.

What size of business do you work with?+

Typically SMEs and mid-market businesses — large enough to have a real marketing budget and a growth problem worth solving, small enough that a full-time CMO doesn't make sense yet. Founders and family-run businesses are a frequent fit.

How are you different from a marketing agency?+

An agency sells you a team and bills you for its overheads; the senior people pitch and the junior people deliver. With me, the person who diagnoses the problem is the person who solves it. I also have no channel to sell — an agency that earns on media or content volume will always find reasons to recommend more of it. My only product is judgement.

Is there a minimum engagement?+

The audit is the minimum — two to three weeks, fixed fee. I deliberately keep the entry point small: you should be able to test how I think without betting a quarter's budget on it. Retainers ask for a longer runway, because strategy needs time to show up in the numbers — but that conversation only happens after we've done a sprint together.

How quickly will I see results?+

Honestly: it depends on what's broken. Positioning and funnel fixes can move enquiry quality within weeks; brand preference and retention compound over quarters. What you'll have from day one is clarity — a diagnosis, a priority order, and a number we're aiming at. Anyone promising instant results in a considered-purchase category is selling you something.

Why should an Australian business hire a consultant in India?+

Because you're not hiring a location — you're hiring a playbook. Twenty years inside Samsung and JCB is experience most local independents can't offer, at economics a global consultancy won't match. The time zones overlap for most of your working day, and the work is judged the same way regardless of geography: did the number move?